The competition between G Suite and Office 365 is fierce, as both offer businesses and individuals a wide range of services. Both have their own strengths and weaknesses, but the market share of each platform is an important factor to consider when deciding which one to use. This blog will explore the current market share of G Suite and Office 365, as well as the factors that influence it.
Google Workspace vs Microsoft 365 Vendetta
It’s no shock that Google Workspace and Microsoft 365 are battling for the number one spot in the US market. Microsoft has been a recognizable name since its debut and continues strengthening its standing with its huge array of existing products and services. This renowned news has consistently provided them with a great advantage.
G Suite (now Google Workspace) has continued to grow and compete with Office 365 across multiple platforms and tools in recent years.
Google’s marketing approach generally revolves around user-friendliness and performance in the cloud. They’ve created apps made for the cloud, whereas Microsoft’s long-standing desktop apps have been reworked to meet the demands of contemporary businesses – like trying to fit a square peg into a round hole!
Recently, Microsoft and Google have been in a heated rivalry with their respective services, such as Meet vs Teams, Docs vs Word, Gmail vs Outlook, and many more.
Lately, Google Workspace has been gaining a great deal of attention due to its use of artificial intelligence to increase productivity.
By looking at the market share statistics from the previous years, we can get an idea of the growth of both Google Workspace and Microsoft 365.
Market share is a measure of the percentage of a company’s sales in a particular market compared to the total sales of all competitors in the same market. Companies need to understand their market share because it can provide valuable insights into their competitive position and help them make strategic decisions.
What is Market Share?
Market share is a measure of the percentage of a company’s sales in a particular market compared to the total sales of all competitors in the same market. It is calculated by dividing a company’s sales by the total sales of all competitors in the same market. For example, if a company has $100 million in sales and the total sales of all competitors in the same market are $500 million, then the company’s market share would be 20%. Market share can be calculated for any market, including product markets, geographic markets, and customer markets.
Why is Market Share Important?
Understanding market share is important for companies because it can provide valuable insights into their competitive position. Companies can use market share data to identify their strengths and weaknesses relative to their competitors. For example, if a company has a higher market share than its competitors, it may leverage its position to gain more customers or increase prices. On the other hand, if a company has a lower market share than its competitors, it may need to adjust its strategy to become more competitive.
In addition, understanding market share can help companies make strategic decisions. Companies can use market share data to identify potential opportunities for growth or areas where they need to focus their resources. For example, suppose a company has a low market share in a particular geographic area. In that case, it may invest more resources to increase its presence and gain more customers.
Note: Market share is important for companies because it can provide valuable insights into their competitive position and help them make strategic decisions. Companies can use market share data to identify their strengths and weaknesses relative to their competitors and identify potential growth opportunities. Understanding market share can help companies make informed decisions about allocating their resources and maximizing their success.
Recent Years Market Share Comparison:
Gartner’s 2019 market research showed that Microsoft held a whopping 87.5% of the email and authoring market share in 2018. However, Google was not far behind, controlling 10.4% of the market share. Google Workspace had an impressive 15.6% growth in 2018 compared to Microsoft’s 8% growth.
Microsoft earned close to $16 billion in 2018 from office suite sales, while Google earned $1.9 billion from the same market. The office suite space was worth $18.2 billion in 2018. Google has been gaining an extra 1% market share each year, meaning Microsoft’s stronghold on the market is gradually diminishing.
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Google Workspace vs Microsoft 365 Market Share Globally
Over the years, G Suite (Workspace) and Office 365 (Microsoft 365) have steadily been the most popular office productivity suites in the global market. Six hundred thousand companies in the U.S. are using Microsoft 365, with millions of businesses worldwide relying on it. Workspace has seen a huge increase in paid business accounts, growing from two million users in 2015 to five million in 2019.
It appears that not all regions and countries follow the same trend when it comes to product usage. For instance, Google Workspace is leading the market in Japan with a 63.9% share, while Microsoft 365 holds 35.54%. To understand the global business of both Google and Microsoft and how it affects their market share, let’s delve into their respective tech markets.
G Suite [Google Workspace Market Share]
G Suite is a cloud-based productivity suite developed by Google. It offers a range of services, including email, calendar, document storage, and collaboration tools. According to Statista, G Suite had a market share of 17.2% in 2020, making it the second most popular productivity suite after Microsoft Office 365. This is largely due to its ease of use and affordability. G Suite is also popular among small businesses, as it offers a range of features at a lower cost than Office 365.
Microsoft 365 Market Share
Office 365 is a cloud-based productivity suite developed by Microsoft. It offers a range of services, including email, calendar, document storage, and collaboration tools. According to Statista, microsoft 365 had a market share of 32.4% in 2020, making it the most popular productivity suite. This is largely due to its wide range of features and integration with other Microsoft products. Office 365 is also popular among large businesses, as it offers more features than G Suite at a higher cost.
Factors Influencing Market Share
The market share of both G Suite and Office 365 is influenced by several factors. The most important factor is the availability of features. G Suite and Office 365 offer a wide range of features, but Office 365 has more features than G Suite. This gives Office 365 an edge in terms of market share. Another factor is the cost. G Suite is more affordable than Office 365, which makes it more attractive to small businesses. Finally, the integration with other products is also an important factor. Office 365 integrates with other Microsoft products, while G Suite does not. This gives Office 365 an advantage in terms of market share.
Conclusion:
In conclusion, G Suite and Office 365 are both popular productivity suites with their strengths and weaknesses. The current market share of each platform is an important factor to consider when deciding which one to use. G Suite has a market share of 17.2%, while Office 365 has a market share of 32.4%. The factors influencing the market share include the availability of features, cost, and integration with other products. Ultimately, the decision of which platform to use depends on the individual’s needs and preferences.
